The Topsy foundation filmed this commercial of Selinah, who has aids and through the administration of anti-retrovirals of 90 days. The transformation is incredible and moving. This is an excellent use of cinematography in order to create an emotional connection with the viewer as well as making an impacting statement that a difference can be made. My hat goes off to the chief creative officer Fran Luckin, executive creative director Gerry Human, creative director Bridget Johnson, copywriter Stephanie van Niekerk, art directors Robyn Bergmann and Vidette Kay, agency producers Lisa Wides and Debbie Dannheisser, advertiser’s supervisor Sylvia de Jager, account manager Patience Jolingana, account supervisor Louise Johnston for creating this ad.
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